Xbox rolls over Nintendo to lead a sleepy August for gaming industry TV spend

Uncategorized
The summer slump for gaming brands continued in August, with the industry’s estimated total spend coming in around $3.6 million, down from July’s $6.2 million. Xbox surpassed longtime frontrunner Nintendo to claim 30.7% of the industry outlay, followed by Rockstar Games with 28.8%. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in August, ranked by estimated national TV ad spend. Although Xbox didn’t start spending in earnest until after the middle of August, it comes out on top with an estimated spend of $1.1 million on two ads, both for Gears 5, that aired 156 times and generated over 45 million TV ad…
Read More

Polymega retro console promises to accurately emulate Sega Saturn

Uncategorized
The Sega Saturn is one of the most difficult consoles to emulate, but a new product wants to make it as easy as owning the original hardware. The Polymega retro console is a multi-system emulator box that enables you to play your old games for a number of classic platforms. Most notably, the modular Polymega includes a CD drive, which is something similar devices don’t have. The base Polymega supports Sega CD, TubroGrafx-CD, Neo Geo CD, PlayStation, and Sega Saturn. And it’s that last one that Playmaji, the company responsible for Polymega, is highlighting a series of videos. While pure software emulation has struggled with the Saturn (although it’s improving), Playmaji is claiming that Sega fans will get to play many classics just as the original creators intended. In a…
Read More

Why Anheuser-Busch is pouring beer and money into esports

Uncategorized
Anheuser-Busch is one of the brands that isn’t shy about embracing esports. It is a non-endemic brand, meaning it isn’t born and bred with gamers the way that, say, esports headsets are. It’s a mainstream brand looking to break into the previously insular world of esports a with authentic experiential marketing. Some brands have been wary of the unpredictability of esports. The games come and go. The athletes can blow big deals with their big mouths. And fans don’t always behave in a becoming way at esports events. But it’s the job of Joe Barnes, director of experiential marketing at Anheuser-Busch InBev, to make sure that his company is represented in the right way in front of the right consumers of esports as the “official beer of esports.” There’s a…
Read More

Neura raises $16 million to help brands target online users based on real-world habits

Uncategorized
Neura, a platform that helps developers personalize their apps to increase engagement using real-world activities and behaviors, has raised $16 million in a series B round of funding led by Pitango Venture Capital and Liberty Technology Venture Capital II, with participation from AXA Ventures, Moneta Capital, and Amdocs, among others. Launched in 2013 out of UpWest Labs, a Silicon Valley-based accelerator for Israeli startups, Neura taps data from smartphone sensors and myriad third-party sources spanning internet of things (IoT) devices like smartwatches, door locks, connected scales, home security systems, appliances, and more. The company, which is based in San Francisco, then applies its machine learning to make sense of all the data and build up a profile of users’ habits, schedules, and daily routines. Developers can then pay to access…
Read More

Firefox 69 arrives with third-party tracking cookies and cryptomining blocked by default

Uncategorized
Mozilla today launched Firefox 69 for Windows, Mac, Linux, and Android. Firefox 69 includes third-party tracking cookies and cryptomining blocked by default, performance improvements on Windows 10, better battery life on macOS, and asks for permission before turning on Flash. Firefox 69 for desktop is available for download now on Firefox.com, and all existing users should be able to upgrade to it automatically. The Android version is trickling out slowly on Google Play. According to Mozilla, Firefox has about 250 million active users, making it a major platform for web developers to consider. Enhanced Tracking Protection Mozilla added basic Tracking Protection to Firefox 42’s private browsing mode in November 2015. The feature blocked website elements (ads, analytics trackers, and social share buttons). Firefox 57 arrived in November 2017 with an…
Read More

ZAO face-swap app goes viral, sparks privacy concerns in China

Uncategorized
(Reuters) — ZAO — a new Chinese app that lets users swap their faces with celebrities, sports stars or anyone else in a video clip — racked up millions of downloads on the weekend but swiftly drew fire over privacy issues. The app’s surge in popularity and sudden backlash from some users highlights how artificial intelligence (AI) technologies bring about new concerns surrounding identity verification. ZAO was uploaded to China’s iOS App Store on Friday and immediately went viral. According to a post from the app makers on China’s Twitter-like Weibo, ZAO’s servers nearly crashed due to the surge in traffic. According to App Annie, a firm that tracks app downloads all over the world, ZAO was the most-downloaded free app in China’s iOS App Store as of Sept. 1.…
Read More

Vader Immortal: Episode II is coming to VR this year

Uncategorized
From the moment you feel the lightsaber in your grip in Vader Immortal: A Star Wars Series you start to feel like your open hand is missing something. Vader Immortal: Episode II should fix that by giving you Force powers. The next episode in the three-part series from ILMxLab is due for release later this year, according to a StarWars.com blog post. A few details about the upcoming project were revealed during the D23 Disney fan event held over the last few days. The first episode of the series released with Oculus Quest in May and can now be experienced on an Oculus Rift as well. Vader Immortal was formally announced at Facebook’s Oculus Connect 5 developer’s conference last year and we are fast approaching Oculus Connect 6 on September 25 and 26 this…
Read More

Beat Saber’s Jaroslav Beck wants to invest in other studios

Uncategorized
Jaroslav Beck recently stepped down from his role as CEO of the company behind Beat Saber to “fully focus on our music roadmap and future opportunities.” Now he’s looking to invest in “supporting new developers.” Time to give something back. If you're VR developer and need some support to finish your awesome idea, play this video. pic.twitter.com/2Z8VLKMwE4 — Jaroslav Beck (@JaroslavBeck) August 22, 2019 Beck is the mind behind the incredibly catchy music of Beat Saber which helped cement its status as worldwide hit by giving players satisfying songs to dance-slice their way to the top of the scoreboard. Beat Games is the Prague-based company behind Beat Saber and it is currently led by Vladimir Hrincar, who co-created the game with Jan Ilavsky. Beck, meanwhile, is apparently working to chart the company’s course through…
Read More

Didi announces autonomous taxi pilot for Shanghai

Uncategorized
Chinese ride-hailing giant Didi Chuxing (Didi) has announced plans to pilot a self-driving taxi service in Shanghai, weeks after spinning out its autonomous driving unit as a standalone company. On Tuesday of this week, the Shanghai government greenlit Didi’s push to test its fleet of autonomous vehicles on public roads. Didi, for the uninitiated, emerged back in 2015 following a merger between local rivals Didi Dache and Kuaidi Dache, with the combined company now the market leader in China by a distance. As an aside, Uber unfurled a white flag over its Chinese ambitions back in 2016 when it sold its local unit to Didi in a $35 billion deal, and in the intervening years Didi has doubled down on its global ambitions via a number of international launches —…
Read More

Nick Eh 30 takes his 4.6 million subscribers from YouTube Live to Twitch

Uncategorized
Twitch suffered a blow when Tyler “Ninja” Blevins announced he was would livestream exclusively on Microsoft’s Mixer back on August 1. But it’s striking back with by snagging one of YouTube’s biggest gaming stars: Nicholas “Nick Eh 30” Amyoony. Nick Eh 30 will move his live broadcasts to from YouTube to Twitch beginning September 1. He’ll keep his schedule of streams at 6 a.m. and 2 p.m., where he streams Fortnite (he used to do other games). With 4,643,087 million subscribers as of this report (this doesn’t even count how many watch him but don’t subscribe), Amyoony is YouTube’s top live streamer. He will still keep his video-on-demand material on YouTube, and it will receive regular updates. It’s a sign that we’ve moved into a new phase of the streaming…
Read More